SEO is a lot like fishing. SEO is about baiting a hook with different baits from guest posts to info-graphics, casting the bait into the water (the Internet), and then waiting for a bite. Preferably a lot of bites (backlinks, visitors, etc.).
I come from a background of technical IT related work rather than internet marketing/SEO, so the majority of SEO was new to me. The last time I had done anything close to what you could call SEO was my webpage design class back in high school. I remember learning about how to construct a webpage, how to make the page look “good”, and how meta tags are SUPER important.
Oh, how things have changed.
I hate being in this situation in a new client meeting:
